Wink Bingo are one of the latest online bingo sites to go down the sponsorship route on television as they have just revealed news of their sponsorship deal with All Star Family fortunes! The first of their sponsorship adverts aired this weekend, so if you watched All Star Family Fortunes on Saturday night when (X Factor) finished, you would have seen Wink Bingo aired at every single commercial break (twice) once at the start and then again before the TV programme come back on our screens.  Michelle Collins and Christopher Biggins were on All Star Family Fortunes along with their families this weekend and Michelle walked away with £30,000 for her chosen charity!

This was the first show in the latest TV series of All Star Family Fortunes, so we can expect to see more Wink Bingo sponsorship adverts in the weeks to come. As online bingo sponsorship adverts go, the Wink Bingo advert did not last for very long, but it was long enough to get their point across and reach millions of viewers. Those cute little kittens did it for me and I must say this is a very clever advertising campaign by Wink Bingo.

The “Fox” is also back on the Jeremy Kyle show as the Cashcade group, who are the owners of Foxy Bingo have yet again switched their advertising campaign back from Think Bingo to the good old Fox! Online bingo sponsorship deals with very popular TV shows certainly seem to be on the up and up and it does make you wonder who will be sponsoring who next!

So just who is sponsoring who at the moment? Well we already know about Wink Bingo and Foxy Bingo, but we have also just seen “Get Minted” Bingo who are also owned by the Cashcade group sponsor Al Murray’s (Happy Hour) TV show that is currently aired on ITV1 on a Friday night. ITV Bingo have also been sponsoring the very popular TV show Goldenballs for some time. The rest of the online bingo world seem to be sticking to purely running online bingo TV adverts at the moment, but in the coming months we may see more and more of them go down the TV series sponsorship route!