The new series of online bingo TV adverts shot by Ladbrokes Bingo are due to hit our TV screens this week in earnest! They invaded the European City of Culture Liverpool with giant 13 foot sphere bingo balls in the making of this £3 million advertising campaign and it is giant bingo ball fun all the way in this TV advert. Ladbrokes Bingo wanted to put the fun factor back into the game of bingo in their latest advert and you could say that they certainly achieved this is more ways than one, as this is not one of your boring housewife bingo TV adverts we have seen in the past by any standards!

Their unique bingo TV advert was the brain child of advertising agency M&C Saatchi and it was produced by cutting edge production company Serious Pictures. If you have not yet seen their new bingo ball advert screened on your TV then you are able to take a look at it by login onto Ladbrokes online bingo web site. You will also find some exclusive great behind the scenes footage here, so if you ever wanted to see the making of a TV advert then I think that the Ladbrokes Bingo footage will be a great one for you to check out as you will also get to see clips from the ad that will never make it on air.

Ladbrokes Bingo brought the streets of Liverpool to a complete standstill in the making of their online bingo TV advert and with 180 extras and numerous film crew needed in the making of the ad it was no wonder that the people of Liverpool wondered what had just hit them when Ladbrokes Bingo come to town, but they seemed to have enjoyed every minute of it! The 1964 hit by the Beach Boys “Fun, Fun, Fun” brings the ad alive, so keep a look out for it on a TV screen near you or alternatively check it out now at their online bingo site.

Charlie Goodenough, who is the Acquisition Marketing Manager at Ladbrokes Bingo said, “With a total campaign budget of over £3 million, this has been one of our biggest projects to date and we are thrilled with the finished ad! The nation is in for a treat when they see the giant bingo balls run amok in one of the country’s most prominent cities.”

Ladbrokes Bingo certainly celebrate the nations love of bingo in their latest online bingo TV advert and this is one advert that I doubt will ever come in front of the ASA!