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Tombola Bingo have made some of their online bingo players TV Stars by putting them in the media spotlight of their brand new Emmerdale bumper ads. Tombola Bingo are reported to have used more than 100 of their real life online bingo players in the making of their new bingo adverts which are aired for a matter of seconds at the beginning and end of every commercial break during Emmerdale.

The Tombola Bingo / Emmerdale sponsorship deal is due to run for some time yet and these bumpers are not just being confined to prime time TV on ITV1 either, as this deal includes broadcast sponsoring of Emmerdale on ITV2, ITV3, online, interactive and mobile interactive advert bumpers.

As reported by the ‘Yeovil Express’ taking part in the new Tombola Bingo ads have given a new lease of life to one of their online bingo players ‘Fiona Dew’. You could say that Tombola have been a lucky online site for Fiona, first she scooped a £10,000 jackpot win whilst playing their exclusive cinco card game a few months ago and now she will be seen by over 7 million TV viewers this week when she appears in the Tombola Bingo sponsorship ads.

Speaking to Yeovil express, Fiona said, “I just couldn’t take it in at the time. I was playing Cinco, which is a card-based bingo game, and I’ll never forget those two cards I was waiting for – the King of Hearts and the two of diamonds. When they popped up, I was stunned. I didn’t know what to do! I live each day to the full. I’ve never done anything like this before, so I jumped at the chance to have my five minutes of fame.”

As the Tombola Bingo Emmerdale bumpers are due to run for around another 14 months, it looks like Fiona might be getting much more than just (five minutes of fame). The Tombola Bingo bumpers seem to have been done in very good taste and you certainly get the community bingo feel when watching them on TV.

It was great to see an online bingo site use (real life bingo players) in the making off their TV ads and not stick thin models or going down the bored housewife route. So hats off to Tombola Bingo for pulling off a great TV sponsorship.