We have already seen the launch of the Foxy Bingo Limo venture this month and now Foxy Bingo, who are owned by market leaders Cashcade, are all set to launch a new E–Magazine in the hope of strengthening relationships between themselves and their online bingo customers.

Cashcade believe that their new E–Magazine will offer their consumers better opportunities to be able to interact with the Cashcade owner brand. Foxy Bingo already have a thriving online bingo forum where players can get together from around the world and interact with each other, as well as being able to keep up to date with all the latest gossip from around the Foxy Bingo web site. This new E-Magazine goes one step further and it will offer the user six main sections which will include, an agony aunt type section, a cookery guide, advisors, style guide and a section where you will be able to share with others your own real life stories.

It has been quoted that the company have said, that “This move, together with its Foxy Bingo Radio show, is aimed at positioning the brand firmly as entertainment and fun, with the added element of community spirit amongst the Foxy users”.

If you watch day time television then you will probably have noticed that Foxy Bingo are also now sponsoring the Jeremy Kyle TV show that is on ITV1 every week day morning. You will see the Foxy Bear at every single interval during the show, where everything he does is bingo related. Cashcade struck a Ł1 million pound deal with the show after the previous sponsors Learn Direct were pulled out amidst controversy with the show last September. The forefront of the Foxy Bingo campaign is now the Foxy Bingo bear himself, after Jordan aka Katie Price was axed earlier this year. The Foxy Bear has also undergone some changes since he last appeared on Foxy’s previous advertising campaign and he now looks like a much more friendly character than he did before, where it was reported that he did come across a little bit too scary for the players likings.

The new Foxy E–Magazine is set to go live on the internet over the next couple of weeks, so keep a look out for it launching onto the World Wide Web very soon.

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