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River City Group & ATE Merger - Clarion Gaming |
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Written by Denise
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Thursday, 13 September 2007 |
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From September 10th, River City group and ATE have merged as a single entity – to be known as Clarion Gaming. It was approximately a year ago that conference production company, Clarion Events, purchased both companies.
Online bingo observers will be aware of River City group and ATE’s key trade publications – Igaming News, Betting Business and Casino Review. Needless to say, each of these publications is a bastion within the online gaming and online bingo industries.
It is expected by Clarion that when the two companies have fully integrated that they will provide a dynamic foundation for Clarion’s assembling of even more key gaming companies around the world.
Rank’s New Digital Promotion
DotMailers has been made the email marketing partner of online gaming company, Rank, for that company’s new digital promotion of Mecca Bingo, as well as it’s Grosvenor Casinos and G Casino brands.
The new strategy will be seriously geared towards taking the best advantage of dotMailer’s email assets and approaches with regard to reaching potential online bingo players and the selling of its online bingo products.
Tink Taylor, Business Development Director at dotMailer, recently said “We’ll be helping Rank to continuously improve its customer insight and to drive increasingly targeted campaigns..."
Everyone realises that email is an incredibly refined marketing tool that can now be used to create new campaigns and improve results – it’s happening all over.
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